Can you make your own company logo? What is it for and is it even necessary? Many aspiring entrepreneurs are looking for answers to these questions. A logo is a very important element of any brand, and it is one that affects a firm’s recognition and success. Keep reading and you will learn what a logo is and how to create one.
What is a logo?
A company logo is a graphic form that represents a company or organization. A logo is meant to be a graphic differentiator for a brand. For example, some major brands recognizable by their logo:
Nike;
Apple;
Audi;
McDonalds.
Ironically, however, a good logo is not necessarily indicative of a brand. More people associate a brand by its name, especially if it is a personal brand based on a name.
How do I create a logo online?
Today, there are different ways to create a logo for a company and each has its own advantages and disadvantages. The following will discuss the most popular options.
Use the services of a design studio
If money is not an issue for you, you can entrust the creation of your logo to a design studio. Although the prices in small studios may be acceptable, reputable companies may demand a exorbitant amount. Implementation time varies from one week to two months. Unlike independent designers, here you can be sure that the studio will take care of all your needs and provide the best result.
Crowdsourcing
Although this method doesn’t involve deadlines per se, you can have a finished logo in as little as two to four days. There are many sites on the Internet that offer crowdsourcing services. Register an account, present your requirements and set a budget. You will receive logos from designers all over the world. You can choose one or more options. If none of the suggested logos suits you, you still have to choose the best design and pay for it.
Logo design software
If you don’t have graphic design skills, then you should take advantage of templates and logo design programs. You don’t have to accept every idea suggested by the program, but it will already be a good foundation. The most popular and highest quality logo design software is Turbologo logo generator.
Turbologo is a good program for finding inspiration. After you enter the name Turbologo offers dozens of ideas, so you can look through many suggestions at once and then change them. Another plus is a large database of drawings and icons, and not just basic ones like squares and circles. Real-world design previews are available. Editing is easy, and there are quite a few change options for icons or text.
Conclusion
A logo is an element designed to draw attention to a brand and there are quite a few ways to create one today. It is up to you to decide which one to choose, but there is no denying the fact that it is the logo generators that are the most effective and working methods of creating brand marks.