Apps are expected to generate over $935 billion in revenue by 2023, with 21% of millennials opening an app more than 50 times per day and 49% of all customers opening a business app more than 11 times per day, respectively.
Business Apps provide a means for businesses to interact with, educate, and entertain potential leads and customers in this age of continual connectivity. Read More
Most company heads and app developers struggle the most with prioritizing what features to include in their business apps. Finding the features that matter most to your consumers is the key to actual success, even if push alerts might help hold your customers’ attention and rapid checkout processes can streamline transactions.
In this article, we will discuss some of the most important aspects of a business app. That can be used to increase customer satisfaction and loyalty. Learn More
User Profiles and Order Status Updates
Have you ever ordered something from a business, only to have a difficult time tracking it down, remembering the type of delivery option you selected, or even remembering how much you spent?
Finding the emails containing the transactional information you need to address typical queries about purchases can be a real pain. Thankfully, this problem is solvable with the help of business apps.
Provide clients with the option to create an account with your business, allowing them to keep tabs on their orders and access pertinent details quickly. Order tracking should be a simple addition to your apps if your company currently uses a tracking system for inventory, fulfilment, and logistics.
Customers’ trust can be gained by providing them with an account in your app in which they can save and access relevant data. Personal accounts also let you connect with your audience on a more meaningful level by enabling them to:
Make a list of items in your app that they might like to buy later.
Shoppers can save their carts and return to them later after performing research.
Plan ahead for potential stock outs by setting up recurring orders.
In one convenient location, VIPs can access all of their discount codes.
Join a reward program and collect points with every transaction you make.
With a solution like that, the possibilities are endless.
Optional, Simple, and Adaptable Checkout
If you want people to buy things from your app, you need to make it as easy as possible for them to check out. The app’s shopping cart needs to include a big, obvious button that users can tap to access it quickly and easily. When a customer taps through to their shopping bag, you can shorten the path to payment by:
Having a number of different ways to pay Payment options including credit cards, discount codes. And online payment processors like PayPal have been shown to increase conversion rates.
Guest checkout is a feature that allows first-time customers to complete their purchases without creating an account. Request an email address to send a receipt and invite the consumer to sign up for an account at a later time.
Help account-holding clients save their payment information (in a safe manner) so they won’t have to re-enter it the next time they make a purchase.
Giving users the option to sign in using their social network credentials can speed up the checkout process for both you and them.
Experience is also important here, as is familiarity with best practices for running a smooth checkout. If you have international customers, you should offer support in a number of languages. Keep the number of required fields to a minimum and make it simple for customers to make changes to their carts before finalizing their purchases.
Customers are less likely to back out of a sale if they can complete it quickly and easily.
Superb Quality of Life for the User
Although it may seem like a simple requirement for any business software, many organizations fail to provide for its implementation. It’s easy for businesses to make their apps excessively complicated and cluttered in their pursuit of adding as many cutting-edge features as possible, such as voice search or AI-generated product recommendations.
Users of your app may appreciate your intentions while adding new features, but they will remain loyal if the service remains user-friendly.
Make it easy for users to do everything from browsing products in your category pages to submitting a support ticket. If you don’t want your app’s users to be overwhelmed. It’s best to get rid of any extraneous features.
When updating your business app with new features, make sure to test it thoroughly to see whether the changes have negatively impacted usability. Provide a means for users to provide feedback and reviews, and use that data to improve the app in the future.
Interaction Capabilities via Chat
Last but not least, a fantastic customer experience is likely the single most crucial aspect for any consumer when choosing a company to do business with. While it’s helpful to provide customers with other contact options, such as phone and in-app ticketing, live chat can help set your business apart. About half of today’s mobile customers expect to be able to use live chat when they contact a company.
Customers can avoid the hassle of waiting on hold for what feels like an eternity by using the chat feature instead. Create a basic bot to react to frequently asked questions in chat if your support crew isn’t always available to do so. To avoid keeping customers waiting, you can provide them with this option for self-service.
A chat system allows you to gather a wealth of client data that can be used to enhance your app.
Choosing the Best App Functionality
The fate of your business app may hinge on one single feature. Keep in mind that it takes more effort and money to win over new customers than it does to sell to someone who is already on your customer list.
Customers are more likely to remain loyal to your brand for years if they have a positive experience with your app.